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The Complete Guide to Nanit Insights Plans

What exactly do you get with a Nanit Insights Plan? And what’s the difference between the different ones? Welcome to Insights 101, with answers to everything you’ve been wondering.

New to the Nanit world? Perhaps you’ve just bought or been gifted a Nanit Baby Monitor and now you’d like to know more about Nanit’s Insights plans. How they work. What perks and data they offer. Which of the three Insights plans might fit your family best. We can help!

So, let’s start with the basics. 

What are Nanit Insights Plans? 

Insights is a unique membership available through the Nanit App that taps into the in-depth data and analytics from your Pro Baby Monitor. 

There are three different Insights Plans with varied offerings: Sleep, Memories, and Milestones. 

All three Insights Memberships: 

  • Boost your confidence and understanding by offering in-depth sleep analytics and data, so you can spot patterns and get insights on your child’s sleep. Insights also sends you personalized advice and tips (like your very own sleep coach!).
  • Help you feel more connected and bring you better peace of mind by unlocking smart notifications to let you know when your child needs your help such as Cry Detection, Baby Standing, and Child Out of Bed as well (more on those below). 
  • Make you smile by capturing sweet moments that you can save and share, like when your child first wakes up in the morning, video history to scroll through, and more. 
  • Support your family’s consistent sleep schedules and habits by linking your Nanit Baby Monitor and Sound + Light so you can use advanced tools such as our OK to Wake Smart Routine. 
  • Are HSA/FSA eligible! Just use your HSA/FSA card at checkout OR submit your order confirmation email for reimbursement.

Starting at $120.00 $300.00

Unlock the power of Nanit analytics with a yearly Insights plan. Insights works with the Pro Camera and Nanit App to provide invaluable sleep data, developmental tracking, the cutest auto-captured baby moments, and more. 

You will receive an activation code via email.

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    Nanit Insights Plan Comparison Guide

    Below, we break down the ins and outs of our three different Nanit Insights Memberships: Sleep, Memories, and Milestones. Read on to discover more about what’s included with the different plans and find the option that best meets your needs!

    Nanit Insights Plans overview

    1. Sleep Plan

    The Nanit Insights Sleep Plan is our most basic plan, great for when you’re just starting out with Nanit and getting to know your baby and your Pro Baby Monitor. 

    Your purchase of a Pro Baby Monitor comes with a 6-month free  introductory trial of the Sleep Plan so you can explore and learn from your baby’s sleep summaries and data.

    Here’s what to expect from this Plan:

    • Add up to 2 parenting team members
    • See 2 days back of sleep analysis* and reports on the Dashboard, including stats like Sleep Onset and Efficiency, Activity Score, and more
    • Get personalized sleep tips* to help improve your baby’s sleep over time
    • Save up to 12 auto-captured Memories to an in-app baby album
    • View 2 days of video clips from sound + motion notification events
    • Access the suite of Smart Notifications, including: 
      • Cry Detection. This feature alerts you only when baby really needs you, helpful at any stage!
      • Baby Standing* (8 months+). As your child starts to be more mobile, this and the following smart notifications come in very handy. With Baby Standing and Child Out of Bed (below), the Nanit camera’s algorithm utilizes advanced body position technology to track movement within the crib or bed. Baby Standing, notifies you when your baby stands up in the crib
      • Child Out of Bed* (16 months+) Once your baby turns 16 months, if Nanit detects that your child has left their bed, you'll receive a notification
      • Alert Zone. Exclusive to the portable Flex Stand, the Alert Zone feature lets you define a specific area within Pro Baby Monitor’s view as the "Alert Zone." Should the system detect motion within the off-limits zone, you’ll get a notification via the Nanit App
    • Watch your live stream on a web browser via my.nanit.com 
    • Unlock Sound + Light’s OK to Wake feature that uses the Baby Monitor insights to trigger the smart routine
    • Access the Nanit x Google Home integration, featuring live streaming your Baby Monitor feed and the ability to control Sound + Light with Google Home

    *Feature exclusive to Floor Stand and Wall Mount

    Why Parents Love it:

    “Our favorite feature is seeing the weekly stats emails and seeing how we are doing. We also love receiving the sleep suggestions and how to improve quality of sleep and the suggested nap schedules.” - cls010

    “My favorite feature is the nighttime dashboard. I love to look at it in the morning to see how well my son slept at night and what I can do to help improve his sleep (i.e. reducing the time spent outside the crib at night). Love the app!” - MorganRak

    How Much It Costs: 

    After your introductory trial ends, $50 USD for your first year ($100 USD/year after). Available for purchase exclusively at my.nanit.com.

    2. Memories Plan 

    The Nanit Insights Memories Plan includes all the helpful benefits of the Sleep Plan, then adds on a few more. Most notably, Memories boosts your capabilities, giving you access to more data (and cute moments!) and letting you increase the number of users that are part of your caregiving village.

    Here’s what to expect from this Plan:

    • Everything that’s part of the Sleep Plan PLUS:
    • Up to 10 users on your parenting team. Rest assured, you get to control how much access users have–from full access (Admin) to select capabilities (Viewer) to only being able to utilize the app when connected to your Wi-Fi network (Local WiFi-Only Access)
    • 2 days of continuous Video History playback so you can rewind and rewatch every moment
    • More days (30) of sleep analysis* and reports in the Dashboard. Nanit reviews 30 days of your child’s sleep history and compiles sleep summaries for you based on that data, which can be viewed in a day, week, or month view
    • More storage for auto-captured Memories! Save up to 200 Memories to in-app baby album
    • A new type of Memory: auto-captured Watch Them Grow time-lapse videos.* This feature auto captures pictures of your child in the crib and creates growth compilations. An expansion of the Growth Tracking feature offered with the Sleep plan. Once enough data is collected, this feature sends you a video so you can literally see your child grow!
    • More days (30) of video clips from motion and sound notification events.

    *Feature exclusive to Floor Stand and Wall Mount

    Why Parents Love It:

    “I love watching the morning pickup [memories]. We’ve had Nanit with all 3 kids and I also love seeing our 5 and 4 year old go in and greet our 7 month old. Those clips have been so fun to have.” - Erica_Blythe

    “I love the Memories tab in the app with photos to look back at our little one. Also love being able to look back at the video history and insights!” - Luke90

    “Our favorite feature is being able to add grandparents to the app.” - Mamajamjar

    “Being able to look back and watch my son grow has been one of my favorite features!” - jalyngeorge

    How Much It Costs:

    $120 USD annually (Less than a takeout order per month!) Buy here or at my.nanit.com.

    3. Milestones Plan 

    The Nanit Insights Milestones Plan is our most comprehensive and includes access to the most data. You’ll also get valuable new features such as videos of your child achieving exciting milestones and advanced sleep analytics. 

    Here’s what to expect from this Plan:

    • Everything that’s part of the Memories Plan PLUS:
    • Access a full week (7 days) of continuous Video History playback
    • Track your baby’s Head + Body Position* to understand their patterns. In the newborn and early infant days, being aware of your child’s sleep patterns and positions can help you prevent potential issues like torticollis and plagiocephaly. Read more about how one Nanit parent used this feature to catch the early signs and intervene to balance out her daughter’s muscle development. 
    • Receive auto-captured Developmental Milestones*: This feature compiles and sends you video clips of your child first accomplishing and later achieving exciting milestone moments that happen in the crib such as rolling over, sitting and standing up. Most of these milestones occur between 3-12 months 
    • Unlimited days of sleep analysis* and reports in the Dashboard, so you can see how your child’s sleep changed from day 1 all the way through toddlerhood and beyond!
    • Save unlimited auto-captured Memories to our in-app baby album 
    • Unlimited users on your parenting team

    *Feature exclusive to Floor Stand and Wall Mount

    Why Parents Love It:

    “I enjoy the tips and tricks that help a tired parent out. It helps keep parents on track as well as their little ones. I also love that you can look back at the memories and see how your child has progressed over the year or years. Being a parent is hard. I definitely couldn’t have survived without Nanit on my side. Thank you to the creators for truly putting everything you need into this app.”  - Ambersturdivan

    “With my son being almost 2, I love looking back at some of the newborn videos I stored as memories! Those little newborn cries and seeing my husband or I with him at that time is so cute.” - MaryM1021

    “​​We love seeing our daughter’s sleep position map throughout the night. Sometimes they're pretty funny positions and shots!” - jennamurenko

    “I love having the video playback feature. My daughter launched her soother an impossible distance from sitting in the crib. Played back the video and witnessed her first-ever pull up onto her feet.” - Alexthom

    What It Costs: 

    $300 USD annually (Less than a box of diapers per month!) Buy here or at my.nanit.com.

    Can Nanit be used without an Insights Plan? 

    You won’t have access to as many features, but yes. Even without an Insights plan, you’ll still be able to:

    • Have up to 2 users
    • Use sensor-free Breathing Motion Monitoring. This feature is available whenever your baby is wearing Breathing Wear, our baby sleepwear line featuring a unique pattern, custom-designed to enable the Pro Baby Monitor to accurately track your baby’s breathing motion. 
    • Use two-way audio to speak through the camera
    • Have access to the Baby Monitor’s built in nightlight and nature sounds like white noise
    • Get real-time sound and motion notifications, as well as monitor temperature and humidity levels in your baby’s sleep space
    • Log and track all of your Care Log activities. Care Logs is a baby tracker feature that helps you and your parenting team keep track of important daily details like feedings and diaper changes, all within the Nanit app. 
    • Use the Split Screen feature that lets you view two kids (or three if you have an Android device) on one device simultaneously.
    • Control Sound + Light in the Pro Baby Monitor app

    But with Insights, you’ll get the most out of your Nanit products and be able to get all the data, analytics, smart notifications, cute moments, and more to help you parent more confidently.

    Nanit is dedicated to delivering high-quality, reliable content for our readers. Our Parent Confidently articles are crafted by experienced parenting contributors and are firmly rooted in data and research. To ensure the accuracy and relevance of the content, all articles undergo a rigorous review process by our team of parenting experts. Additionally, our wellness-related content receives further scrutiny from Nanit Lab, our think tank of scientists, engineers, physicians, academic experts, and thought leaders.

    Our primary objective is to furnish readers with the most current, trustworthy, and actionable information concerning a host of parenting topics. We strive to empower our readers to make informed decisions by offering comprehensive and respected insights.

    In pursuit of transparency and credibility, our articles incorporate credible third-party sources, peer-reviewed studies, and abstracts. These sources are directly linked within the text or provided at the bottom of the articles to grant readers easy access to the source material.

    CONTRIBUTORS

    Natalie Barnett, PhD serves as VP of Clinical Research at Nanit. Natalie initiated sleep research collaborations at Nanit and in her current role, Natalie oversees collaborations with researchers at hospitals and universities around the world who use the Nanit camera to better understand pediatric sleep and leads the internal sleep and development research programs at Nanit. Natalie holds a Ph.D. in Genetics from the University of New England in Australia and a Postgraduate Certificate in Pediatric Sleep Science from the University of Western Australia. Natalie was an Assistant Professor in the Neurogenetics Unit at NYU School of Medicine prior to joining Nanit. Natalie is also the voice of Nanit's science-backed, personalized sleep tips delivered to users throughout their baby's first few years.

    Mackenzie Sangster is on the Brand and Community team at Nanit. She supports content development and editing for Nanit’s Parent Confidently blog as well as other marketing initiatives. Outside of work, she enjoys spending time with her friends, cooking, being active, and using the Pro + Flex Duo to keep an eye on her fur-baby, Poppy!

    Holly Hays is a contributor and writer for Nanit, channeling her years as a mama and former magazine editor to create fun, useful content for fellow busy, trying-to-do-their-best parents and caregivers. Holly has written for a wide range of brands and media outlets (Ergobaby, HGTV, Manhattan Toy Company, OXO), loves to cook and read mystery novels, and leans heavily on her two daughters to keep her up to date on all the latest slang.

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